A retail reality check: Insights from Edelman’s Global Chief Brand Officer Jackie Cooper

Heading into the third year and 5th wave of the pandemic, facets of the retail landscape continue to play catch-up with rapidly evolving consumer behaviour and brand strategy.

So, in this episode, let’s take a moment to refresh our look at the latest trends that are influencing consumers and brands in the ongoing COVID era.

Jackie Cooper, Global Chief Brand Officer and Senior Advisor at Edelman, joins Michael LeBlanc from across the pond in London for today’s deep dive on The Voice of Retail.

Jackie stands on years of entrepreneurial experience in global brand, creative and business strategy and calls on her work to guide us through a reality check on the evolution of retail marketing in the post-pandemic world.