Commerce électronique et technologie | Marketing et marchandisation

Winning on purpose, Net Promoter Score 3.0 with Fred Reichheld

For business leaders and marketers from around the world, author and Bain Fellow, Fred Reichheld is a household name – even The Economist named him the “high priest” of customer loyalty.

Today, the inventor of the Net Promoter Score sits down with Michael LeBlanc to peel back the layers of the NPS v3.0, and the new era of customer loyalty in the post-COVID world. They talk about what 80% of marketers are getting wrong with Big NPS, Earned Growth and delve into his latest book “Winning on Purpose”.

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