On this special episode Michael LeBlanc and guest co-host Steve Dennis welcome our guest Michelle Poole, President of Crocs.
As Crocs celebrates its 20th anniversary they dig into the remarkable growth story behind the increasingly iconic footwear company.
Tune in as they address head-on the polarizing (or is it fundamentally under-estimated?) nature of the brand and how Michelle has turned that to advantage. And, learn about the personalizing power of jibbitz and how product extensions and geographic expansion are fuelling their growth.
This episode delves deep into Crocs’ diverse, increasingly digitally-driven, go-to-market strategy that is putting the company on a path to hit $5 billion in sales by 2026.