Speaker Spotlight | Helen Nightingale, VP eCommerce Draper James

In this episode Michael meets Helen Nightingale, Vice President of Ecommerce at Draper James. If you haven’t heard of Draper James, it’s a more than six year old online retailer that is actor Reese Witherspoon’s retail concept with both stores and a thriving online business. Helen shares insights around the foundations of the business, and how they are using SMS texting to drive results.