Speaker Spotlight | Helen Nightingale, VP eCommerce Draper James - Retail Council of Canada
Commerces de détail indépendants | Marketing et marchandisation | Commerce électronique et technologie

Speaker Spotlight | Helen Nightingale, VP eCommerce Draper James

In this episode Michael meets Helen Nightingale, Vice President of Ecommerce at Draper James. If you haven’t heard of Draper James, it’s a more than six year old online retailer that is actor Reese Witherspoon’s retail concept with both stores and a thriving online business. Helen shares insights around the foundations of the business, and how they are using SMS texting to drive results.

Soyez entendu. Économisez de l’argent. Restez informé.

Devenez membre.
Cookie Settings