Lessons in consumer trust, relationship-building and results

From a kitchen lab start-up in a blender to a fully-fledged direct-to-consumer internationally respected beauty brand, Isomers Skin Care is a great example of a resilient and responsive independent brand and DTC retailer. In this episode of The Voice of Retail, Manuela and Michael catch up and talk about the origin story and core values of the company, reflects on lessons learned as an entrepreneur and talks about what it’s like for a breakthrough Canadian brand to enter the social media space.