Ethics, holiday trends + consumer behaviour: Google’s Managing Director of Canadian Retail

If you are a retail marketer in Canada, chances are pretty good you know Eric Morris. Podcast host Michael LeBlanc has known Eric for well over a decade, and he learns something new every time they catch up. Google Canada’s Managing Director of Retail has been at this ‘dent the universe’ company for nearly twenty years – in fact, he’s one of the original 500. Over the course of his career, he has witnessed vast growth within Google and across the industry, and their evolving relationship with retailers in Canada.

In this episode of The Voice of Retail podcast, Eric and Michael unpack the latest topics at the intersection of technology and retail. Together, they break down key forecasts and trends, and address some surprising misconceptions about the tech giant.

In an increasingly competitive retail environment, Eric underlines Google’s commitment to Canadian retailers – both big and small – and tackles the tough issues that come from the platforms growth and sophistication for advertisers of all sizes.