Digitally enabled, data-driven marketing for post-pandemic retail
Tim Mason is the CEO of Eagle Eye, an information technology firm that uses a data-driven digital marketing platform to enable retailers to connect all aspects of the customer journey.
As the former deputy CEO & CMO of Tesco in the U.K., Tim calls on his own background in retail as he works with big clients all over the world.
In this episode of The Voice of Retail podcast, Tim is back on the podcast to share his insights on how the retail landscape has and will continue to shift because of the pandemic.
Tune in to hear what Tim believes are the three essential elements for building a successful digital retail ecosystem, the top three things that retailers should be looking out for in the years following the pandemic, and finally, the three things that retailers should stop/start in their marketing practices.