China E-commerce expert Frank Lavin on his new book « The Smart Business Guide to China E-commerce »

Frank Lavin has devoted much of his professional life to working in and understanding the Asian market, from top level roles in U.S. government including Undersecretary of Commerce, Ambassador to Singapore, and other White House appointments, to much time in the private sector a top roles such as Chairman of Public Affairs, Asia Pacific for Edelman. All of which means now as the Chairman and Founder of Export Now, a China solutions company for international brands, Frank has a unique and highly informed perspective on the China market, consumers, and how to understand the vast opportunities eCommerce offers.

Frank returns to The Voice of Retail to catch Michael up on the latest developments on the ground in China and talk about his new book, The Smart Business Guide to China eCommerce.