Unwrapping insights on the 2021 holiday season and Canadian shoppers

Our second pandemic holiday shopping season is fast approaching. Because supply chains and consumer behaviour have changed fundamentally in the last twenty months, predicting the outcome of major retail events, like the holiday season, is becoming increasingly difficult for retailer marketers.

Join our host Michael LeBlanc in discussion with Jason Furlano, SVP of Commercial at MiQ, a programmatic media partner for marketers and agencies. Together, Jason and Michael unpack MiQ’s latest study titled ‘The Pandemic Effect: What Holiday Shopping Will Look Like in 2021.’

They break down the study’s major findings, talk about key takeaways for retailers and marketers as the holiday season approaches. Stick around for their conversation about broader shifts in the marketing space – they cover the latest marketing innovations, breaking down the marketing silos and more.