Obsessed: Building a brand people love from day one

Emily Hayward is Obsessed. The co-founder and chief brand officer of Red Antler was Michael LeBlanc’s very special guest at RCC’s STORE 2021 thought leadership conference.

Michael talks to Emily about how her agency is now the “go-to” agency for retailers looking to create brands that people want to talk about, and what it takes to build and sustain a remarkable brand. We discuss lessons learned from her career working with top companies such Casper, Boxed and Allbirds, and delve into the key concepts she unpacks in her recent book, « Obsessed: Building a Brand People Love From Day One”