What matters to today’s consumers: A fireside with Capgemini’s Canadian Retail Lead Vinayak Madappa

With 300,000 consultants worldwide and a sterling reputation for sophisticated retail and technology mandates, CapGemini delves into consumer behavioural and attitudinal changes across 12 countries including Canada to help us understand the post-COVID consumer.

Today on The Voice of Retail, Michael LeBlanc sits with Vinayak Madappa, Strategic Advisory Partner, Consumer Products, Retail and Distribution at Capgemini Canada.

Taking lessons from his roots in elite cricket and applying them to the world of consulting and retail, Vin shares with us the results of Capgmini’s latest thought leadership work “Capgemini’s Consumer Trends Report 2022: What matters to today’s consumers” but more importantly Vin is generous with his global insights as we probe some of the more interesting results of the study like consumers shopping direct from brands and the growing niche of paid-two hour delivery.