Roger Martin, top global strategist on how retailers can survive COVID-19

In this special feature episode a full length interview with one of the sharpest minds in corporate strategy in the world – Roger Martin is my special guest. One of the original founders of Monitor Company, transformative Dean of now the globally top ranked Rotman School of Business at University of Toronto, and author of many influential papers and books, Roger and I talk about the nature of strategy and where it has gone wrong, the big bets retailers need to make to survive through the COVID-19 crisis, consumer habits versus loyalty, and his new book When More is Not Better: Overcoming America’s Obsession with Economic Efficiency coming out this September.