This special episode is a pickup of a livestream presentation of the Leger WOW brand results for 2021. This seminal research looks across formats and sectors within the retail landscape through the lens of the consumer and highlights both important trends and relative brand performance.
Our host Michael LeBlanc is joined by Christian Bourque, Executive Vice-President and Senior Partner at Leger in Montreal and Luc Dumont Vice President CPG at Léger based in Toronto. Together Christian and Luc present their study and the winners in each category.
Tune in as Michael kicks off the livestream with an overview of retail trends followed by a live and interactive discussion on what makes a retail brand remarkable in the modern retail age.