Is your omnichannel strategy helping or hindering your success?

Nasser Sahlool, Vice President of Client strategy at DAC group and award wining senior agency leader and strategic digital marketer, takes us through his observations of consumer behavior, purpose, and retail response to the COVID era. Nasser also takes us through their latest collaboration with Forrester group looking at the state of omnichannel and what retailers need to be thinking about today so they can meet and exceed their customer’s demands tomorrow.