Understanding the new consumer landscape in Canada

In this episode, Michael welcomes back to the podcast Michele Sexsmith, Senior Vice President and Practice Leader, Retail, Real Estate and Entertainment Sectors, Environics Analytics. They catch up after a tumultuous year in retail, discussing the new places and ways consumers shop, and how retailers envision their future. Michele shares how through updated segmentation, mobile data and geo-fencing, retailers can understand the new competitive realities of the COVID-19 era. Next, they talk about their all-new VaccineInsights Data, which overlays attitudes about vaccines on top of their consumer and geographic segmentation to better understand hesitancy and possible trouble spots and solutions.