The Myth of Experience - Retail Council of Canada

In this episode, Michael is in Istanbul talking with Emre Soyer, author of his new book, The Myth of Experience. Armed with a Ph.D in behavioural science and founder of the SOYER Decision Advisory to help people and organizations make better decisions, Emre turns the conventional thinking of what we learn from experience on its head – it turns out, experience may not be the best teacher…

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