Penney McTaggart Cowan, VP Marketing for grocer Calgary Co-Op and David Kincaid, Founder of Level5 Strategy

In this episode, Michael is in Calgary with Vice-President – Marketing and Member Experiences for Calgary Co-Op, Penney McTaggart Cowan. They explore the journey behind launching two new private label brands in the COVID era, hundreds of new products, the power of being Uber-local, and managing the brand and member experience in a time of great change. Next, Michael catches up with a long time friend and global brand expert David Kincaid, Founder and Managing Partner of Level5 Strategy. In a wide ranging conversation, they talk about David’s four decades of helping c-suite executives create and nourish brands, and all about the masterclass in brand and business strategy that is his latest book, The Brand Driven CEO.