Commerces de détail indépendants | Marketing et marchandisation

Jeremy Miller on his book “Brand New Name”

In this week’s episode an exclusive interview with keynote speaker and author Jeremy Miller on his new book “Brand New Name” – “A proven step-by-step process to create an unforgettable brand name “ We talk about the inspiration for the book, the challenges it helps solve and how individuals can take agency and ownership in their own branding process. Next I chat with Nisha Oza, head of brand partnerships for Chinese Laundry. We talk live at the Global eCommerce Leaders Forum in New York in the Purolator Podcasting Studio and explore Nisha’s personal and professional journey up to and including becoming one of the industry’s leading experts on influencers and managing influencer marketing for this fashion forward brand and online retailer.

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