Santé et sécurité | Marketing et marchandisation

Ellis Jacob, Cineplex CEO talks modern entertainment, what comes next & loyalty innovation

In this special episode, an interview we’ve been looking forward to for a long time, a Canadian business icon, exceptional citizen, and one of the world’s most respected entertainment operators, Ellis Jacob, CEO, Cineplex.

Ellis chats briefly about his origin story and then dives in to telling host Michael LeBlanc about the state of the entertainment and movie industry, what innovation looks like in theatres across Canada, and how the changes brought on by the COVID era will forever shape the strategy of Cineplex.

Last but certainly not least, we couldn’t miss the opportunity to ask Ellis about the incredible rise and success of the SCENE plus loyalty program, what it means to the Cineplex business, and the big news around the tie-up with Sobeys.

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