A Collision of Fashion and Purpose with Rob Smith, CEO and Founder of The Phluid Project, GET Phluid and The Phluid Phoundation

Michael’s guest on this episode is Rob Smith, veteran retailer and now the CEO and Founder of The Phluid Project, GET Phluid, and The Phluid Phoundation; he has created a brand, combining his profession with his passion and a commitment to social justice. Rob and I first met when he was a guest on the Remarkable Retail podcast during the pandemic; we recently almost literally ran into each other at the Collision tech conference in Toronto on the show floor, so an excellent opportunity to catch up on The Phluid Project and the retail environment in general from his vantage point.