Start with great ideas – and let a thousand flowers bloom. When eCommerce veteran Charlie Cole accepted the position of CEO at FTD, three of the most recognized letters in the world, he saw assets and a heritage prime for transformation and growth. He also started the job in March 2020, D-day for the start of the COVID era. Charlie shares his insights with two starts, and one stop, advice for retailers to help us make it through and thrive.

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