Over the last decade, the sleep industry has undergone some serious transformation.
Jeremiah Curvers, the co-founder and CEO of Polysleep, believes that the importance of sleep is “the next revelation” on the health front that consumers are going to prioritize. While technological advancements, such as the machinery responsible for compact mattress packing, have shaken up the otherwise maturing market, there remains a high level of competition.
Direct-to-consumer distribution structures have proven very popular in mattress retail. Though neither of Polysleep’s founders had much of a background in the sleep industry when they started the company, it’s perhaps their outsider perspective that has allowed them to reach their audience in a crowded marketing space.