Carl Goyette President & CEO at GURU Organic Energy: Best of The Food Professor podcast
Very special guest, Carl Goyette President & CEO at GURU Organic Energy, joins Michael LeBlanc and guest-host Dr Sylvain Charlebois on The Voice of Retail today.
Based in Quebec, GURU is succeeding in the highly competitive energy drink category, with a significant share of space in the convenience store, health store and grocery store categories.
Carl shares his back story, from enjoying the brand as a consumer to rising to the CEO, and shares lessons in innovation, differentiation, and competition in a global category that continues to grow.
