Alimentation et épicerie | Commerces de détail indépendants | Développement durable

Carl Goyette President & CEO at GURU Organic Energy: Best of The Food Professor podcast

Very special guest, Carl Goyette President & CEO at GURU Organic Energy, joins Michael LeBlanc and guest-host Dr Sylvain Charlebois on The Voice of Retail today.

Based in Quebec, GURU is succeeding in the highly competitive energy drink category, with a significant share of space in the convenience store, health store and grocery store categories.

Carl shares his back story, from enjoying the brand as a consumer to rising to the CEO, and shares lessons in innovation, differentiation, and competition in a global category that continues to grow.

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